F.r.i.e.n.d.s- Brief 3

 

Audience: 

• American based sitcom
• Viewers from all ages watch, 15-30 year old
• Primary targeted for adults 21+
• All the characters are American
• Sensory and emotional pleasures, they make the audience fall in love with them

Narrative: 
• Non linear
• All the characters are happy and dancing in the trailer – positive image
• Young, carefree which the audience can relate too
• The couch is a very symbolic item, its where all the characters come together and sit
• Binary opposition- friends vs. enemies

Genre: 
• Comedy, romance
• The story is based on the lives of 6 friends in Manhattan
• The music changes when something funny happens, it makes the audience laugh
• Characters look out for each other like family

Media Language: 
• Famous quote by Joey “ how you doing “ is instantly recognizable as that’s his trademark on talking to women
• The theme song is upbeat and catchy which attracts the viewers’ attention
• In the romance scenes there are longer steadier shots, (two shots) at 0:16 and 0:20 concentrating on both characters
• And the music becomes slow and harmonious to create a romantic feeling

• The transitions are quick and efficient making all the scenes collide with each other

Representation: 
• Represented positively as the characters are humorous and realistic, the audience can relate to them
• countertypical– as they work for a living to make enough money, they are not the typical rich and famous characters.
• Very down to earth, help each other out as if they are family
• all the characters are American and are from the same religion
• in the opening scene the title f.r.i.e.n.d.s are in bold white letters which contrasts with the black background
• each character has a unique personality, which reflects in the way they treat the other characters

Ideology and Values: 
• Observational mode
• Could be a little bit voyeuristic in the sense of showing the everyday life of 6 characters
• You have to work to make money
• Trust is the most important thing in any relationship- like monica and chandler’s relationship

Institution:
• A large multimillion dollar institution
• Hollywood
• NBC – powerful, money making business

Keeping up with the Kardashians- brief 2

Keeping up with the Kardashians

Audience:

• Extremely voyeuristic, looking at peoples personal live

• American/ Armenian family

• Primarily targeted at the younger generation
• Ages 13-19
• Sensory pleasures, emotional pleasures

Narrative:
• Narrative- “famous for being famous”
• Non linear
• Expository mode

Genre:
• Comedy, drama
• A large family with dramatic lives
• Characters are very family oriented
• Snobby, rich and famous
• Music excels greatly to create effect, also allowing the audience to portray the characters in a different way, sometimes to sympathize with them or look up to them
• Binary opposition, Bitter vs. Sweet
• They live very open lives exposing everything and keeping nothing private
• Extremely overrated

Media Language:
• Close up shots, over the shoulder shots are commonly used to focus on a certain character
• The last 10 seconds of the trailer from 0:25, a medium close up shot of Kim kardashian, her face positioned in the left hand corner of the shot
• This could show that she is the most important one out of the family, and focusing on her not the rest of the family
• Opening scene- quick cutting from one scene to another, high key lighting
• Transitions are very quick, goes from one member to another creating a dramatic effect
• Opening scene- negative interpretation of the family, shows them fighting, crying, serious faces

Representation:
• Very stereotypical – they are rich and famous celebrities in America
• Also countertypical as they are half Armenian, and family life for them is important
• Represented negatively as they are shallow, materialistic, and unrealistic
• they are setting a bad example for the younger viewers allowing them to think that ‘posing’ for playboy magazine naked is acceptable and use their curves to make money
• They are showing off their cars, clothes and materialistic items that have no value in life,
• The Kardashians do not educate or inform.
• Their job is to entertain and make millions of dollars.
• They are intimidating for young girls as they look up to them as role models wanting to be like them, wear designer clothes and have perfect hair and makeup – this is unrealistic

Ideology and Values:
• Our generation has become spoilt, and naive
• The Kardashians are telling their viewers that women should be strong and powerful individuals

Institution:
• American institution
• Hollywood fame
• E! Entertainment is their supporter

 

Gossip girl brief

Audience:

• Teenagers 13-18 years old
• Rebellious kids
• Fascinated by the lives of the rich and famous
• They can relate to the characters
• Female viewers
• Entertains the audience with gossip, news
• Worldwide viewers, from different nationalities and social classes
• Vast types of psychographics
• Sensory and emotional pleasures

 

Narrative:

• Non linear
• Action and enigma codes are used
• The title gives away what the story is about – Gossip
• The trailer doesn’t give away too much information, just introduces the characters and their lives
• Binary opposition- Rich vs. Poor, Evil vs. Good

Genre:

• Genre is comedy and romance
• Story is structured through the lives of dramatic college students, exposing their relationships, troubles and affairs between other characters.
• Primary audience is targeted at young teenagers 13-19 years old
• This story mainly is influenced by girls as they are fascinated with the characters’ lives

 

Media Language:

• Close up shots, over the shoulder shots, two shots

•  Music- non diegetic
• Transition are really effective
• The editing is fast paced with many quick shots to create suspense and make the audience want to find out whats happening.

Representation: 

• An all American group is being represented
• Adult teenagers, male and female
• The rich are represented negatively, snobbish, careless, arrogant and the normal people are positively represented as, humble, down to earth, loving, family oriented
• The rich are very stereotypical, famous, powerful, have a lot of control over people, designer clothes, bags and living the high life.
• This representation is different from other groups as other characters do not have such power and connections.

 

Ideology and Values: 

• Strong, independent women
• Young people are represented in a bad way, lying, cheating, and betraying one another
• The world has very materialistic values.
• Their “every day clothing” is really very elaborate and not realistic.

super humans trailer- media

1. Give detailed examples of how the advert represents the Paralympians as powerful and positive characters. Make sure you use media language within your analysis.
The advert presents the Paralympians as strong and powerful characters as they are able to perform sporting competitions on a high level. It has changed the image of disabled people as we see them as brave and heroic individuals, despite their struggles in life, the advert has enhanced their capabilities, showing the audience that they are fighters. The position of the camera is an important factor as it allows the audience to grasp it from their perspective. Low angle shots and close up shots are commonly used to present power and dominance towards the paralympians, implying that they are people to look up too.

2. Describe the effect the sound editing might have on the audience.
The Sound throughout the advert is very moving and inspirational. At first the music is low key and soft until it reaches 0:17 seconds, the tempo instantly changes and the music accelerates. This upbeat music reflects back on the characters as it moves accordingly with their body language, creating a sense of pride and superiority. Background sounds of cheering and clapping are apparent all the way through the advert which gives it a sense of reality and making the audience feel as if they are part of the video.

3. How is the core message of the advert anchored throughout the advert?
The core message of this advert has been genuinely crafted to present the paralympians as “Super humans.” They have been recognized as tough and dominant individuals, representing themselves but more importantly representing disabled people all around the world. Their remarkable ability to excel in sports such as swimming, basketball and weightlifting just like other abled athletes, no matter how agonizing their condition is.

4. How does this representation of disabled people compare with other representations that you know?
Normally disabled people come across as weak and fragile individuals; however this adverts demonstrates the complete opposite. It justifies how tough and talented they really are, it takes great motivation physically and mentally to thrive in a highly skilled sport. This representation of disabled people sets a respectable image towards them, making the audience value their strengths and look up at them as heroes.

5. Do you think that this an effective advert? Justify your point of view with examples and explanation.
Yes I do think this is an effective advert. It has given a great platform to the paralympians, allowing them to thrive and show off their amazing talent. The advert has influenced its viewers to watch them and believe in them through their strengths, its truly remarkable how great power can come within disabled people. On the downside, it reveals how one Olympian lost both his legs in a car crash, and still continues to train and compete. That did not stop him from succeeding; in fact it made him stronger. Furthermore, in 0:51 you see a short but significant glimpse of a man in a wheelchair and next to him, a wrecked car. This daunting image justifies the whole advert as it states that he is a hero and a fighter.

Lawless trailer

The lighting in this trailer starts out high key, then goes darker and dramatic.The camera angles are very quick and switch from eye-level to high angle to create a dramatic effect by making the subject appear to be less powerful and less significant. There are a lot of close up shots, wide shots and over the shoulder shots. Set in the late 1920’s, the location and surrounding in the trailer can relate back to the characters as their style in clothes are dark, dull and old style. 

There are moments of tension between the characters when close up shots of the characters are shown in low key lighting, to create added suspense. The severe setting and the fact that its night-time, adds to the suspense and drama to the scene. Additionally, music is a main factor of building suspense, which is evident throughout the trailer as you can identify the sudden change in tune.

The genre of this trailer is action, western, crime, and fiction. The trailer is primarily targeted at older people, as it contains scenes of violence and crime. The fact that this movie is based on a true story attracts a much wider audience, as they would be interested in watching and wanting to know the full story.

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